How
to Use Social Media for Business Applications
Ask
IBM, HP, Microsoft,
SAP, Verizon, and other tech leaders that have embraced social media models to
promote their business interests. Now, leading online businesses like LinkedIn, Salesforce.com, and Skype are coming to take
community-building campaigns to the next level. IBM
has just introduced a social networking platform for its global
partners.
Part
of My Techbox Online Market Intelligence Series.
|
My Techbox Online Market Intelligence Series |
|
As My Techbox
Online has been handling huge volume of tech market data that
flows through its networks, it has decided to convert that raw
data into useful information for all types of stakeholders –
buyers, vendors, developers, business partners, general readers,
and so on. To do this in an organized way, we’re offering a
service under the banner: My Techbox Online Market
Intelligence Series. It covers various products,
services, technologies, and other trends in the global
marketplace.
Contact
here for
Advertising Details in this Series
|
In
addition, Skype announced plans to integrate its voice and video service
with LotusLive collaborative services to create a seamless
communications experience. This level of integration can allow LotusLive
customers to have the convenience of being able to call Skype contacts
from within their LotusLive contacts.
IBM
says that the latest version of Lotus Connections takes popular features
from consumer social networking sites and puts them to work for
business. A new personal "posting wall" and micro-blogging capabilities
will make it easy for people to quickly share short, yet critical pieces
of information.
Based
on customer demand, IBM decided to add a new wiki service to Lotus
Connections. Wikis are Web pages that quickly and easily allow people to
create and modify content in real-time.
IBM's
Institute for Business Value predicts one billion mobile Web users by
2011 and a significant shift in the way the majority of people will
interact with the Web over the next decade.
Addressing that market opportunity, IBM and Research In Motion (RIM)
have decided to bring new advanced social
software features to BlackBerry smartphone
business users worldwide. The new features will help BlackBerry
smartphone users find expertise, form teams, share information and stay
in touch in real-time, making them more effective and productive.
Now IBM
informs that it recently held an online idea exchange with 1,100 global
partners to brainstorm new ways to grow profitability and develop
skills. One of the leading ideas from that session called for a Web 2.0
approach to help IBM's partners improve collaboration with each other
and establish new relationships across global markets.
IBM is
responding with PartnerWorld Communities, bringing together social
computing technologies and online community building tools to connect
more than 100,000 partners worldwide on emerging business opportunities
such as analytics, cloud computing, green IT, and economic stimulus
projects. The new online forum aims to facilitate partner to partner
relationships and enable joint go-to-market planning.
The
company is also offering education tools including more than 60 online
classes, webcasts, and global in-person events on topics such as
building a smarter planet and stimulus opportunities, creating dynamic
infrastructures, selling to the midmarket, and selling to the CFO (chief
financial officer).
Based
on Lotus Connections, IBM's enterprise networking and collaboration
technology, PartnerWorld Communities enables members to collaborate
through a secure network that connects people around a focused task or
goal. They can use blogs, forums, private teaming spaces for solution
design and market planning activities, social bookmarking, and RSS feeds
for real-time access to key topics of interest.
More
information on IBM PartnerWorld for its business partners is available
at http://www.ibm.com/partnerworld.
<< Previous Page |
1 |
2 | 3 |
Photo courtesy: IBM
Other
features in My
Techbox Online Market Intelligence Series:
Now Coming: Social Mobiles
Games Your Mobiles Play
Techs that Take Care of Your Health
4 Technologies Getting Ready to Deliver
5 Apps that Make iPhone More Appealing
10 Things You Must Know about BlackBerry
Bookmark this on Delicious 
Seed Newsvine
Your Comments:
