Just Ask Baby on Internet TV
Channel
Just
Ask Baby is an online service that provides parents science-based
information on the social, emotional, and intellectual development of
their children in the early years. Now it has launched a TV channel, which
is claimed to be the world's first broadcast-quality online, on-demand TV
channel for parents. It’ll deliver child development information in the
form of science-based TV shows, which feature a baby TV host.
"Just Ask
Baby is filmed extensively from the baby's perspective to help parents
understand how the world looks and feels to a child," said Mark Hamilton,
founder. "The videos are entertaining, which makes the information very
accessible. But they are also based on the most serious of science, which
has developed significantly over the past years. This is not the parenting
theory of one person, but the collective thinking of the great scientists
of infant development."
Those
scientists include Erik Erikson, Jean Piaget, and Sigmund Freud among
others. Just Ask Baby also has its own Chief Scientific Advisor - David
Elkind Ph.D., author of more than a dozen books, including "The Hurried
Child" and "The Power of Play," and professor emeritus of Tufts
University.
"The
scientific foundation of our content lets Just Ask Baby focus solely on
social, emotional and intellectual development," continued Hamilton. "We
don't push a particular theory of parenting; we provide parents with the
tools and information they need to support their child's healthy
development and make more informed parenting decisions based on a greater
understanding of their child."
Just Ask
Baby is not sponsored and is ad-free. "We want Just Ask Baby to rely on
parents feeling the information is useful and fun," explained Hamilton.
"Not on whether manufacturers think we can help them sell products to
parents - products which may or may not be in their and their children's
best interests."
Just Ask
Baby will make online video-viewing as close as possible to a traditional
television experience and will offer content on an on-demand basis.
A
nine-month-old baby called Joey introduces the videos.
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